Lucky Media Comparison
AWS Amplify vs Laravel Forge
An honest, side-by-side comparison from a team that has shipped both in production.
Lucky Media Expert Recommendation
For most teams: Laravel Forge
Laravel Forge is our default server management tool for any PHP or Laravel project that needs to live on a VPS. It handles all the repetitive infrastructure work, Nginx config, SSL, deployments, queue workers, cron jobs; through a clean UI, while leaving you in full control of the underlying server. It is not a zero-ops PaaS, but for agencies managing many client projects with predictable budgets, that trade-off is worth it. A decade of stability, a flat subscription fee, and first-class Laravel support make it the most practical default we have found.
For some teams: AWS Amplify
AWS Amplify is the right choice when you are already inside the AWS ecosystem and need deployment infrastructure that integrates with IAM, Route 53, CloudFront, and other AWS services. The tradeoff is significant configuration overhead: what takes two minutes on other platforms can take hours here when IAM permissions, build specs, and CloudFront distributions need manual wiring. For enterprise teams where consolidating everything into AWS is a compliance or organizational requirement, that overhead is often justified. It combines hosted front-end deployments with a backend toolkit covering authentication, data APIs, storage, and functions; all provisioned through the AWS console or CDK.
Laravel Forge Verdict
4.4/5Best For
Agencies and teams running Laravel or PHP applications on VPS servers who want a management layer without giving up server control or taking on unpredictable usage bills.
Watch Out
Forge is not zero-ops. When something breaks at the server level - full disks, failed packages, bad Nginx configs - you need to know your way around Ubuntu. Teams expecting Vercel-style hands-off deploys will find the learning curve real.
ICP Fit Scores
AWS Amplify Verdict
3.8/5Best For
Enterprise teams with existing AWS infrastructure who need managed frontend and full-stack deployments within their AWS account
Watch Out
Setup complexity and AWS IAM configuration are significantly higher than Vercel or Netlify; pricing requires careful monitoring across multiple AWS service dimensions
ICP Fit Scores
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Talk to usOur verdict
| Overview | ||
|---|---|---|
| Founded | 2014 | 2018 |
| Pricing | ||
| Pricing Model | From $12/mo (Hobby) to $39/mo (Business) + your own VPS costs | Pay-per-use, build minutes, storage, data transfer |
| Developer Experience & Setup | ||
Onboarding How fast and friction-free is the initial setup? Can you connect a repository and have a working deployment in under 10 minutes without reading documentation? | ●●●●●3.5/5 Connecting a provider and spinning up a server takes under 10 minutes. Getting a site deployed with the right environment variables, queue workers, and SSL sorted takes closer to 30. Not painful, but not instant either. | ●●●●●2/5 AWS IAM configuration, console navigation, and Amplify-specific concepts add significant friction. First deployment for a team new to AWS typically takes hours, not minutes. |
Git Workflow How cleanly does the platform integrate with Git-based deployment workflows? Auto-deploy on push, branch deploys, pull request previews, are these first-class features? | ●●●●●4/5 Auto-deploy on push to a branch is a first-class feature. Pull request preview environments are not - you need a GitHub Action (forge-previewer or similar) to get that. For most client projects this is a non-issue; for agencies used to Vercel-style PR previews, it is a gap. | ●●●●●3/5 Git-connected deployments and branch previews are supported. The workflow is functional but requires more manual configuration and IAM setup to work correctly. |
CLI How capable and ergonomic is the platform's CLI? Can you deploy, manage environment variables, and inspect logs entirely from the terminal without touching a dashboard? | ●●●●●3.5/5 The Forge CLI is capable - you can deploy, switch servers, manage sites, and tail logs from the terminal. It covers the common workflows but is not as polished as something like the Vercel CLI. | ●●●●●3/5 Amplify CLI and the newer Amplify Gen 2 CDK-based tooling are capable but complex. Managing permissions, environments, and backends requires deep AWS CLI familiarity. |
Dashboard How clear and usable is the platform dashboard for day-to-day operations? Can a developer find what they need (logs, deployments, environment variables, domains) without hunting? | ●●●●●4.5/5 The 2025 Forge redesign is a significant improvement. Server list, site management, deployments, queues, and cron jobs are all well organized. Day-to-day operations are fast once you learn the layout. | ●●●●●2/5 The AWS console is powerful but overwhelming. Finding Amplify Hosting settings across the AWS console, Amplify dashboard, and CloudFront configuration requires significant AWS experience. |
| Frontend & Static Site Support | ||
Static Hosting How well does the platform handle static site deployments? Instant cache invalidation, global CDN, custom headers, redirect rules, without extra configuration. | ●●●●●2.5/5 Forge can absolutely serve static files via Nginx, but it is not optimized for static-first workflows the way Vercel or Netlify are. There is no built-in CDN layer, no automatic cache invalidation, and no edge distribution out of the box. | ●●●●●4/5 CloudFront-backed static hosting with global CDN, custom headers, and redirect rules. Infrastructure is enterprise-grade though the setup experience is more involved than frontend-focused platforms. |
Preview Deploys Does the platform automatically create unique preview URLs for every branch or pull request? Are these reliable enough to share directly with clients or stakeholders? | ●●●●●2/5 No native PR preview environments. Community workarounds exist (forge-previewer GitHub Action, Laravel Harbor) but they require setup and do not match the seamlessness of Vercel or Netlify. | ●●●●●4/5 Branch-based preview deployments with unique URLs are supported. PR previews available via GitHub integration. Functional but requires IAM setup to work correctly. |
Build Pipeline How well does the platform handle frontend build pipelines in practice? Build caching, configurable build commands, environment-specific builds, build time performance. | ●●●●●3.5/5 Forge runs deployment scripts you define - npm install, npm run build, php artisan etc. so you can handle any build pipeline. It is manual configuration rather than automatic framework detection. | ●●●●●4/5 Configurable build spec (amplify.yml), environment-specific builds, caching, and build environment variables. Build times are solid across most project types. |
Framework Support How well does the platform support modern frontend frameworks out of the box? Next.js, Astro, Nuxt, Remix, are there zero-config presets or does each require manual tuning? | ●●●●●3/5 Supports any framework that runs on PHP or Node.js behind Nginx. Laravel is first-class. Astro, Next.js, or pure static sites work but require manual Nginx configuration - no magic zero-config detection. | ●●●●●3/5 Works with Next.js, Astro, Vue, and React. Framework detection exists but setup is more manual. SSR and ISR are supported through CloudFront edge functions. |
| Backend & Compute Support | ||
Serverless Does the platform support serverless functions in a way that feels native and practical? Cold start performance, function size limits, runtime options, execution time limits. | ●●●●●1/5 Forge does not support serverless functions. Everything runs on persistent VPS instances. If you need serverless, look at Laravel Cloud (Vapor) or Vercel. | ●●●●●3/5 Serverless functions run on AWS Lambda under the hood. Cold starts on the Node.js runtime are 200-500ms. Amplify abstracts this but teams still encounter the underlying runtime constraints. |
Long-running Can the platform host long-running backend services such as Laravel APIs, Node.js servers, or background workers? Or is it limited to short-lived serverless invocations only? | ●●●●●5/5 This is Forge's strongest suit. Laravel APIs, WebSocket servers, Node.js backends, Python workers - anything that needs a persistent process is completely at home. No timeouts, no cold starts, no artificial limits. | ●●●●●3/5 Amplify Gen 2 supports ECS-backed services for longer-running workloads. Requires significant infrastructure configuration, not a zero-config path for persistent backends. |
Containers Does the platform support Docker-based deployments? For projects that need custom runtimes, non-standard dependencies, or full backend control. | ●●●●●2/5 Forge does not manage Docker containers natively. You can install Docker on a Forge-provisioned server and run containers manually, but there is no Compose integration or container orchestration in the UI. | ●●●●●3/5 ECS/Fargate integration via the CDK allows container deployments within AWS. More complex to configure than purpose-built container platforms but integrates with the full AWS ecosystem. |
Background Jobs Does the platform provide a practical path for running background workers, queue processors, or scheduled cron jobs? Without requiring a separate infrastructure layer. | ●●●●●5/5 Queue workers (via Supervisor) and cron jobs are first-class UI features. You can configure workers per site, set restart policies, and define named cron schedules - all without touching a config file directly. | ●●●●●3/5 EventBridge, SQS, and Lambda cron triggers are available through the AWS ecosystem. Native within Amplify but requires AWS-level configuration, not a simple, platform-managed experience. |
| Edge & Performance | ||
CDN How globally distributed and effective is the platform's content delivery network? For serving static assets and cached responses, does it cover the regions your clients' users are actually in? | ●●●●●2/5 No built-in CDN. You get whatever your VPS provider delivers from its single datacenter. For performance-critical marketing sites you would front Forge with Cloudflare or a separate CDN. | ●●●●●5/5 CloudFront is one of the world's largest CDN networks with 600+ PoPs. Exceptional global reach and enterprise-grade performance for static asset delivery. |
Edge Compute Does the platform support running logic at the edge, close to the user? For use cases like A/B testing, geolocation redirects, authentication checks, or personalisation. | ●●●●●1/5 No edge compute support. Forge is a centralized VPS management tool by design. | ●●●●●3/5 Lambda@Edge runs at CloudFront PoPs for request/response manipulation. Powerful but heavyweight, cold starts at the edge are more significant than with isolate-based runtimes. |
Cold Starts How well does the platform manage cold start latency for serverless or edge functions? Are cold starts fast enough that end users don't notice them in production? | ●●●●●5/5 Zero cold starts. Your PHP-FPM process and application stay warm and resident. Response times are consistent under normal load. | ●●●●●3/5 Standard Lambda cold starts of 200-500ms. Lambda@Edge has additional cold start overhead. No zero-cold-start equivalent, container-based runtimes have inherent startup latency. |
Response Times How consistently fast are API and page response times for end users across different global regions? Based on real production deployments, not just benchmarks. | ●●●●●4/5 Response times are entirely dependent on your VPS size and location. A well-tuned Forge server on a nearby DigitalOcean or Hetzner node is fast and consistent. You control the variables. | ●●●●●4/5 CloudFront CDN ensures fast static asset delivery globally. Serverless API response times are solid when functions are warm, cold starts are the main latency variable. |
| Database & Storage | ||
Managed DB Does the platform offer managed database hosting as a native add-on? PostgreSQL, MySQL, Redis, or does every project require a separate external database provider? | ●●●●●3.5/5 Forge installs and manages MySQL or PostgreSQL on the same server (or a dedicated database server) and handles automated backups on the Business plan. It is not a fully managed cloud database service - you own the instance - but for most client projects it is more than adequate. | ●●●●●5/5 Access to the full AWS database ecosystem; RDS (PostgreSQL, MySQL), DynamoDB, ElastiCache, Aurora. One of the most comprehensive managed database offerings available to developers. |
Storage Does the platform provide object or file storage for uploads, assets, and user-generated content? Or does this always require a third-party service like S3 or Cloudflare R2? | ●●●●●2/5 No built-in object or file storage. You use whatever the VPS disk provides, or configure S3/R2 separately. Not a Forge concern - just configure your Laravel filesystem driver. | ●●●●●5/5 Amplify integrates with S3, CloudFront, and AWS Transfer Family. S3 is one of the most battle-tested object storage services available, highly capable and globally distributed. |
DB Proximity How practical is it to keep compute and database geographically co-located? When using the platform's compute alongside an external or managed database, to avoid latency. | ●●●●●4.5/5 Because you control your own VPS, you can co-locate your app and database server in the same datacenter with zero latency between them. This is a meaningful advantage over platforms that restrict database region choices. | ●●●●●4/5 AWS region selection ensures compute and database are co-located. VPC private networking eliminates public internet latency between Lambda functions and RDS instances. |
| Configuration & Customization | ||
Env Variables How well does the platform manage environment variables across multiple environments? Production, preview, development, are secrets handled securely and easy to audit? | ●●●●●4/5 Environment variables are managed per site through the Forge dashboard and can be synced to the .env file on deploy. Straightforward and reliable. No advanced secret management, but covers all practical agency use cases. | ●●●●●3/5 Environment variables managed across Amplify console, AWS Parameter Store, and Secrets Manager. Functional but scattered across multiple AWS services, not a unified experience. |
Redirects How capable and expressive is the platform's redirect and rewrite rule system? Complex routing, trailing slashes, locale prefixes, legacy URL patterns, without application-level code. | ●●●●●3.5/5 Redirects are configured via Nginx rules, which you can edit directly in the Forge dashboard. More powerful than a rules UI, but requires knowing Nginx syntax. | ●●●●●4/5 Redirect and rewrite rules configurable in the Amplify console or amplify.yml. Supports complex patterns and covers the full range of routing requirements. |
Headers Can you set custom HTTP response headers at the platform level? Cache control, security headers, CORS, without requiring application code changes. | ●●●●●3.5/5 Custom HTTP headers are configured via the Nginx config editor. Fully capable, not as point-and-click as Vercel headers config. | ●●●●●4/5 Custom response headers configurable at the CloudFront distribution level or per-path in Amplify. Full header control is available but requires more configuration steps. |
Multi-environment Does the platform support a clean multi-environment workflow? Staging, production, feature branches, with isolated environment variables, separate domains, and independent deployments. | ●●●●●3.5/5 You can run staging and production as separate Forge sites (even on the same server). Environment variable management is per-site. It works well but requires manually maintaining two sites rather than having an environment abstraction layer. | ●●●●●4/5 Branch-based environments with separate env vars and domains. IAM-scoped team access per environment. More setup overhead, but scales well to large enterprise team structures. |
| Pricing & Cost Predictability | ||
Transparency How transparent and predictable is the pricing model? Can you accurately forecast your monthly bill before deploying, or does the pricing depend on usage variables that are hard to estimate upfront? | ●●●●●5/5 Flat monthly subscription ($12/$19/$39). No usage meters, no bandwidth charges, no surprise invoices. You know exactly what Forge costs. Your VPS bill is also predictable - you pick a fixed-size server. | ●●●●●2/5 AWS pricing involves multiple dimensions; build minutes, data transfer, Lambda invocations, CloudFront requests, S3 storage. Forecasting the total monthly cost is genuinely difficult. |
Overage Risk How well does the platform protect against unexpected overage charges? Is there a risk of a large surprise bill if a site gets a traffic spike or a function runs more than expected? | ●●●●●5/5 Zero overage risk from Forge itself. Your VPS provider may charge for bandwidth overages on very high-traffic servers, but that is a separate billing relationship you control. | ●●●●●2/5 AWS bills aggregate across many services without a single cap. A traffic spike can trigger CloudFront, Lambda, and S3 charges simultaneously. Budget alerts are essential but manual. |
Value How strong is the value relative to cost at a typical client project scale? Considering what the platform actually provides, compute, CDN, storage, bandwidth, build minutes. | ●●●●●5/5 For agencies managing 5-20+ client projects, the math is compelling. A $19/mo Growth plan manages unlimited servers. A $6/mo Hetzner VPS can comfortably run several Laravel sites. Total cost for a medium client project can be under $25/mo including both Forge and VPS. | ●●●●●3/5 Good value for teams already paying for AWS. Marginal cost for adding Amplify to an existing AWS account. Poor value for teams not already in AWS due to complexity overhead. |
Free Tier How genuinely useful is the free tier for real development work? Not just toy projects, can you run a client staging environment or a low-traffic production site without paying? | ●●●●●1/5 No free tier. Forge requires a paid subscription from day one. The Hobby plan at $12/mo is inexpensive but not free. | ●●●●●3/5 AWS free tier includes limited Amplify build minutes, hosting, and data transfer. Functional for development but requires careful monitoring to avoid charges on early-stage projects. |
| Reliability & Operations | ||
Uptime How reliable has the platform been in production across real projects? Are incidents rare, short-lived, and well-communicated, or have outages caused client-facing problems? | ●●●●●4.5/5 Forge itself has been extremely stable over many years. Your application uptime depends on your VPS provider. Hetzner and DigitalOcean have both been highly reliable in our experience. You are not dependent on a single PaaS vendor's incident calendar. | ●●●●●5/5 AWS infrastructure has one of the best uptime track records in the industry. CloudFront and S3 SLAs are enterprise-grade. Suitable for the most demanding production environments. |
Rollbacks How quickly and safely can you roll back a bad deployment? Is rollback a one-click operation on a previous build, or does it require manual intervention? | ●●●●●3.5/5 Zero-downtime deployments (added in 2024) use atomic symlink swaps, so the previous release directory is preserved and can be re-linked manually if needed. There is no one-click rollback button in the UI - you would re-deploy from a previous Git SHA. | ●●●●●3/5 Previous deployments are accessible in the Amplify console. Rollback requires redeploying a previous build; not instant. The process is functional but involves more steps than a one-click rollback. |
Logs How accessible and practical are production logs? Can you diagnose a live issue in real time without setting up external logging infrastructure? | ●●●●●3.5/5 Forge surfaces Nginx error logs and deployment logs in the dashboard. For application logs you use Laravel's standard logging (storage/logs or a log aggregation service). Not as seamless as Vercel's real-time log streaming but workable. | ●●●●●4/5 CloudWatch provides comprehensive logging for Lambda functions, build processes, and access logs. Powerful but requires CloudWatch familiarity to use effectively. |
Monitoring Does the platform provide meaningful built-in observability? Request rates, error rates, performance metrics, or does useful monitoring always require a third-party integration? | ●●●●●3/5 The Business plan includes a server monitoring agent that alerts on CPU, memory, and disk thresholds. For deeper observability - APM, query tracing, error tracking - you integrate external tools like Sentry, Blackfire, or Better Uptime. | ●●●●●4/5 CloudWatch metrics, alarms, and dashboards provide enterprise-grade observability. X-Ray for distributed tracing. Full AWS monitoring stack available, overkill for small projects. |
| Vendor Lock-in & Portability | ||
Lock-in How much does the platform encourage or require proprietary features that would make migrating difficult? Custom runtimes, platform-specific APIs, storage formats. | ●●●●●5/5 Minimal lock-in. Forge configures standard Ubuntu servers with standard Nginx and PHP-FPM. If you cancel Forge, your servers keep running exactly as configured. Nothing is proprietary. | ●●●●●4/5 Amplify Gen 2 uses CloudFormation for infrastructure, which is AWS-specific. Lambda, CloudFront, and IAM create dependencies across the AWS ecosystem. |
Portability How straightforward is it to migrate a project away from this platform if needed? Could your team move to a different provider in a week without rewriting application logic? | ●●●●●5/5 Migrating away from Forge means switching to a different provisioning tool (Ploi, manual setup, etc.) while your servers and applications remain untouched. No data migration needed. | ●●●●●3/5 Application code is portable. Infrastructure configuration is AWS-specific. Migrating off AWS requires replacing configurations. |
Open Standards Does the platform use open, widely-supported standards rather than proprietary abstractions? Docker, standard Node.js runtime, Git, standard HTTP, not abstractions that only work within its own ecosystem. | ●●●●●5/5 Everything Forge sets up is open standards: Nginx, PHP-FPM, MySQL, PostgreSQL, Redis, Supervisor, Let's Encrypt SSL. No proprietary runtime formats or deployment manifests. | ●●●●●4/5 Standard Node.js runtime, Git, and S3-compatible storage. amplify.yml build spec is AWS-specific but straightforward to translate. Application code follows broadly standard conventions. |
| Use Case Fit | ||
Marketing Sites How well-suited is this platform for hosting high-performance marketing sites? Astro, Next.js, where performance, SEO, and editorial preview deployments matter most. | ●●●●●3.5/5 Works well for PHP-based marketing sites (Statamic, WordPress) on a VPS. For pure static Astro or Next.js marketing sites, a CDN-first platform like Vercel or Netlify is a better fit unless you are already running a Forge server for the same client. | ●●●●●4/5 CloudFront-backed hosting with preview deployments handles marketing site requirements. The setup overhead is unjustified unless the team is already operating in AWS. |
Web Apps How well-suited is this platform for hosting full-stack web applications? SaaS products, client portals, API backends, where persistent compute, database access, and backend reliability are required. | ●●●●●5/5 The ideal environment for full-stack Laravel web apps. Long-running processes, queues, databases, cron jobs, WebSockets - all handled. This is where Forge is inarguably the right choice. | ●●●●●4/5 Strong for full-stack apps within the AWS ecosystem. Auth (Cognito), APIs (AppSync/API Gateway), storage (S3), and compute (Lambda) are all native integrations. |
Client Projects How practical is this platform for an agency managing multiple client projects simultaneously? Project isolation, team access controls, cost per project, ease of client handoff. | ●●●●●4.5/5 Excellent for agencies. A single Growth plan manages unlimited client servers. Onboarding a new client project is fast once you have your provisioning workflow dialed in. Cost transparency makes client billing straightforward. | ●●●●●2/5 High IAM and AWS configuration complexity makes client handoff difficult. Best suited to enterprise clients with dedicated DevOps teams, not typical agency project use cases. |
Final verdict The verdict score is a weighted average of the criteria above. | 4.4/5 | 3.8/5 |
Frequently Asked Questions
AWS Amplify vs Laravel Forge: which is better?
Based on Lucky Media's evaluation, Laravel Forge scores higher overall (4.4/5 vs 3.8/5). Laravel Forge is our default server management tool for any PHP or Laravel project that needs to live on a VPS. It handles all the repetitive infrastructure work, Nginx config, SSL, deployments, queue workers, cron jobs; through a clean UI, while leaving you in full control of the underlying server. It is not a zero-ops PaaS, but for agencies managing many client projects with predictable budgets, that trade-off is worth it. A decade of stability, a flat subscription fee, and first-class Laravel support make it the most practical default we have found.
When should I choose AWS Amplify?
AWS Amplify is best for: Enterprise teams with existing AWS infrastructure who need managed frontend and full-stack deployments within their AWS account
When should I choose Laravel Forge?
Laravel Forge is best for: Agencies and teams running Laravel or PHP applications on VPS servers who want a management layer without giving up server control or taking on unpredictable usage bills.
Still not sure which to pick?
We help funded startups and enterprises make the right call for their specific team and stack.
Talk to us