Why do we use Figma?

2025 UPDATE

We have updated this blog post to include the new features available up to 2025 since its original publication in 2020.

Figma has become a game-changer in professional design, offering an innovative platform that lets design teams work together smoothly. At Lucky Media, Figma is an essential part of our digital toolkit, and this article continues our insightful series "Which technologies do we use and why?". Here, we explain why we rely on this dynamic tool every day.

Understanding Figma

Figma is a cloud-based design tool that has revolutionized the way teams collaborate on digital projects. It’s not just a design tool, it’s a platform that fosters creativity, efficiency, and teamwork. Since its launch, Figma has become the go-to choice for designers and organizations worldwide, and for good reason. Its flexibility, accessibility, and innovative features make it a game-changer in the design industry.

Why Figma is our top choice?

Figma’s intuitive interface makes it accessible to both beginners and seasoned designers. Its pricing plans are amazing, from a free plan for individual designers to premium options with advanced features for teams. At Lucky Media, our designers and leadership team use the premium features, while developers and clients have viewer access to collaborate and provide feedback.

Live collaboration

One of Figma’s most groundbreaking features is its real-time collaboration. Multiple team members can work on and view designs simultaneously. This feature has set a new standard in the design industry, enabling teams to work together more effectively than ever before.

For UX/UI designers, Figma’s Project Pages provide a centralized space to view the latest updates. Team and Organization Pages make it easy to track contributors and manage projects. With real-time editing and Observation Mode, designers can monitor every pixel and make instant adjustments, ensuring errors are caught early and corrected before they escalate.

FigJam: The Virtual Whiteboard

FigJam is a virtual whiteboard that takes collaboration to the next level. FigJam allows remote teams to brainstorm and work together in real time. With the ability to create custom widgets and plugins, FigJam has become an essential tool for creative problem-solving and ideation.

Figma Community and Plugins

Figma’s strength lies not only in its core features but also in its vibrant community and extensive library of plugins. These plugins are designed to solve specific design challenges, making the design process more efficient and allowing designers to focus on creativity and innovation.

At Lucky Media, we rely on several plugins to enhance our workflow. Here are some of our favorites:

Batch Styler

Using Styles and Variables helps us keep a consistent design system, saves time, and reduces mistakes. With the Batch Styler plugin, you can apply styles and variables to many elements at once, which saves time and effort.

Content Reel

Content Reel is a plugin that lets you make custom content and share it with others. Its best feature is that it makes working together easier than ever! From images to SVGs and text, we use the plugin almost every time we have a collection, which speeds up our workflow a lot! Everything is saved on the cloud, so it’s easier if you use multiple devices.

Contrast

After we make wireframes, we use the Contrast plugin to make sure our colors are accessible. Checking our products thoroughly is very important to us. This tool saves us a lot of time, and we’re very thankful for it!

Iconify

Icons are very important in user interface design, and the Iconify plugin gives you access to a huge library of icons. You can search for the perfect SVG icon and put it right into your Figma file. The icons can be resized without losing quality, so your final design looks sharp and clear.

Image Tracer

Vector graphics are important for high-quality, scalable designs, and the Image Tracer plugin makes it easy to turn raster images into vectors. Whether you’re working on a logo, an illustration, or any scalable graphic, Image Tracer does the job quickly and keeps your original image’s details.

Lorem Ipsum

Design mockups often need placeholder text, and the Lorem Ipsum plugin is there for us. It can fill a few text boxes or a whole layout, letting you focus on design without distractions. This makes your mockup look more real and helps people see what the final product will look like with real content.

Unsplash

Good images can make a huge difference in a design, and the Unsplash plugin gives you access to lots of free, high-quality photos. You can search for and add photos from Unsplash right into your Figma projects, making your design look better and more professional without needing a stock photo subscription or downloading images by hand.

Wireframe

For prototyping, being fast and clear is important. The Wireframe plugin has ready-made layouts and mockups to start designing user interfaces. With this plugin, you can quickly make the structure of a webpage or app, which lets you make changes and talk about it before making detailed designs.

The impact of Figma on our work

Figma has transformed the way we approach design. Its real-time collaboration features have eliminated the need for back-and-forth emails or miscommunication. With Figma, everyone involved in the project can see changes as they happen, ensuring that the final product meets expectations.

The introduction of FigJam has also enhanced our brainstorming sessions. Remote teams can collaborate in real time, sketching out ideas and refining them together. This has made our creative process more dynamic and productive.

Conclusion

Figma is more than just a design tool at Lucky Media, it’s a foundation of our creative process. We use it for many projects, from making our own marketing materials to creating custom websites and mobile apps, branding solutions, and more for our clients.

This article is part of our ongoing series, "Which technologies do we use and why?", where we explain the technologies that we use on a daily basis and the reasons behind our choices.

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