Webflow to Astro migration
Automation agency escapes Webflow lock-in that doubled their initial costs
We migrated a SOC 2-certified automation agency off a locked, broken Webflow setup to a modern Astro + Sanity stack, delivering a faster, SEO-optimized website, ahead of schedule.
Background
Flow Digital is a boutique, NYC-based agency that focuses on helping businesses revamp their sales and marketing efforts through more efficient automation.
Their previous agency had built a locked custom framework inside Webflow so complex that Flow Digital's own internal developer couldn't touch it. The team that helps hundreds of clients eliminate inefficiency was stuck with a website they couldn't control, couldn't fix, and couldn't afford to keep patching.
Challenge
Flow Digital had spent $40,000 and still had a broken Webflow website.
Scroll jacking, animation overload, and no mobile optimization.
Over 50 grammar errors and missing pages at launch.
Basic SEO tasks like H1s and meta descriptions nearly impossible to implement.
SOC 2 compliance at risk, no code ownership or version control via merge requests.
Solution
A full 1:1 migration using Astro and Sanity CMS, including animations, while delivering full code ownership, a clean content management experience, and real SEO control.
Results
69 to 100 Lighthouse score improvement, with scroll jacking and animation bloat eliminated.
Full code ownership with proper Git-based version control, satisfying SOC 2 requirements.
Content changes in under a minute - no tickets, no vendor dependency, no waiting.
Zero bugs at launch - versus 50+ on the previous site.
Delivered ahead of schedule at a competitive price.
We're an automation agency, and for a long time we were stuck with a Webflow site that was slow, riddled with bugs, and locked behind a vendor custom setup. After thorough research, we landed on Astro and Sanity as the ideal tech stack, and after an extensive search for the right development partner, we chose Lucky Media. They exceeded every expectation. Delivery was faster than projected, communication was incredibly responsive, and they migrated our entire website 1:1, including animations!
Leo Selie
Head of Operations @ Flow DigitalLet’s chat
Talk to our founders. Let's figure out what's actually slowing you down.
Challenges
Flow Digital's website problems weren't cosmetic. They were technical, financial, and operational, and they were compounding.
A website that cost twice what it should
The original project had a clear scope and a clear price. What followed was a different story. By the time the site launched, Flow Digital had paid more than double the initial rebuild cost. And for that investment, they received a site with over 50 bugs, grammar errors on live pages, missing pages, a broken mobile experience, and a footer that was never properly structured.
Locked out of their own website
Beyond the cost, the more operationally damaging problem was this: Flow Digital couldn't touch their own site. Every change, no matter how small, had to go back through the same agency. And because the code was locked, there was no leverage. They couldn't go elsewhere. They couldn't do it themselves. Whatever price was quoted, they had to pay it.
This is the context we walked into. Not a website project. A recovery operation.
Performance that contradicted the brand
Flow Digital's entire business proposition is helping clients boost efficiency. A website bogged down by aggressive scroll jacking, excessive animations, and zero mobile optimization was a direct contradiction of that. The site was slow. The experience was jarring. And for an agency trying to win enterprise clients, first impressions matter.
SEO locked behind a broken setup
Simple SEO tasks (ex: updating an H1, writing a meta description, adding schema) required navigating a locked agency relationship. Flow Digital had already begun parting ways with their SEO vendor over poor results. A large part of those poor results stemmed from a technical foundation that made even basic optimizations painful to implement.
SOC 2 compliance at risk
Flow Digital is a SOC 2 Type II certified automation agency, and their website setup was actively working against that. The existing arrangement gave them no ability to own the codebase or manage changes through proper version-controlled merge requests.
Our solution
We rebuilt Flow Digital's website from the ground up.
Ending the vendor lock-in
The first goal was straightforward: make sure Flow Digital would never find themselves in this situation again. We rebuilt the entire site in Astro, an open-source, modern framework with a clean, fully documented codebase hosted in a proper Git repository. Every change happens through branch-based version control and merge requests.
Why this matters: For Flow Digital, code ownership wasn't a preference, it was a compliance requirement. With a codebase they fully own, their internal developer can now make changes independently, and they can work with any partner they choose, at any time, without starting from scratch.
We didn't just migrate a website. We handed Flow Digital back control of their own digital presence, and the peace of mind that comes with it.
1:1 migration, animations included
This wasn't a stripped-down rebuild. We migrated the entire Flow Digital website one-to-one: every page, every section, every animation. The difference was in the execution. Where the previous site leaned on animation overload that dragged performance, we rebuilt each interaction with precision. The scroll jacking that had defined the old experience was eliminated entirely, replaced with natural, fluid scrolling. Mobile responsiveness was built in from day one.
Why this matters: A migration that strips what made your site feel premium isn't a solution, it's a compromise. Flow Digital needed the same look and feel, without the bugs and performance drag. That's exactly what we delivered.
CMS autonomy for marketing team
We paired Astro with Sanity CMS as the content layer. Adding a new page, launching a vertical landing page, updating copy, all of it is now something Flow Digital's team can do in minutes, without writing a line of code. No agency intermediary. No inflated quotes for routine updates.
Why this matters: One of Flow Digital's core frustrations was paying an agency every time they needed a new page or campaign. They needed tools and processes that help them scale, without the overhead of depending on external teams for every change. Our Sanity schema gives them exactly that.
SEO built-in
With Astro's static-first rendering and Sanity's structured content model, technical SEO is no longer a battle. Every page has clean, editable metadata, correct heading hierarchy, and schema markup support, all manageable directly from the CMS without developer involvement.
Why this matters: As certified partners with the world's leading automation platforms, Flow Digital's clients judge them on results. Ranking for the right automation terms isn't a nice-to-have, it's pipeline.
Let’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
The results
Flow Digital came to us with a site that cost twice what it should, couldn't be touched without a vendor, and was actively working against their brand. Here's where they landed.
Content changes in under a minute - What used to require a vendor ticket now takes a minute. Any team member can update copy, publish a page, or restructure a section, without touching a line of code.
Best Practices: 69 → 100 - The previous codebase had foundational quality issues that no amount of patching could fix. A ground-up rebuild on a modern, clean stack resolved them entirely.
Performance: 83 → 90 - The previous site scored 83 while delivering a degraded experience: scroll jacking, animation overload, no mobile optimization. We hit 90 with every animation intact and full mobile responsiveness built in. Better score. Better experience. No trade-off.
Accessibility: 88 → 100 - Improved across the board, with no regressions. Every page meets the highest standard for all users, across all devices.
SEO: 100 - maintained through migration. No regression on SEO score through a full platform migration. Every redirect, every metadata field, every heading structure, preserved and improved where possible.
Zero bugs at launch - Their previous site went live with over 50 documented bugs. This one launched clean, fully tested across devices, with no outstanding issues.
Full code ownership, SOC 2 compliant - The entire codebase lives in a Git repository with branch-based version control. Every change is auditable. Flow Digital owns it outright and can bring in any development partner they choose.
Delivered ahead of schedule - Despite a one-to-one migration scope that included preserving all animations, we delivered before the agreed deadline, with transparent, fixed pricing from day one.
$40k
Investment recovered
50+
Bugs eliminated
SOC 2
Compliance requirement met
100
Lighthouse scores improved
Why it worked
Flow Digital sells efficiency. They help clients eliminate the exact kinds of waste, manual processes, vendor dependency, and operational bottlenecks that their own websites have been inflicting on them internally. That irony wasn't lost on anyone.
This project worked because we treated every one of those problems as a business problem, not a technical inconvenience. Vendor lock-in is a strategic vulnerability. A SOC 2 compliance gap is an existential risk for an agency pursuing enterprise clients. A slow, buggy website actively undermines the credibility of a team whose value proposition is making things run better.
Let’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
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