data.world’s marketing team couldn’t publish anything without filing a dev ticket and waiting three weeks. We rebuilt the website so marketing runs it on its own, and gave $120k a year in engineering time back to the product.
Working with Lucky Media has been an absolute dream! Partnering closely with Lokman and his team, they’ve taken our website from ’broken’ to highly functional in just a matter of months.
Kaitlyn Crawford
Director of Product Marketing Management @ ServiceNowdata.world (now part of ServiceNow) didn’t need a prettier website. It needed a website that stopped holding the marketing team back.
Every change needed a developer
A new campaign page, an updated headline, a product announcement: each one meant filing a ticket and waiting an average of three weeks. By the time a campaign went live, the moment had often passed.
Engineers doing marketing’s work
Senior developers were spending their time publishing blog posts and updating landing pages instead of building the product. That dependency was costing data.world six figures a year in engineering time.
A slow site that lost visitors
Frequent bugs and slow load times were driving visitors away before they ever converted. Poor performance also hurt search rankings, so the site was missing the searches that should have been bringing in pipeline.
data.world’s marketing team now runs the website on its own, and the site works for them instead of against them.
Campaigns live in under an hour: What used to take a three-week ticket cycle now takes one click. That makes campaign launches 99% faster.
$120k a year back in engineering time: Developers no longer handle content updates, so that time now goes to the product work that had been sitting in the backlog.
A 160% faster website: Faster pages mean more visitors stay, more of them convert, and the site ranks better in search.
Marketing owns the website: The team builds and publishes pages from a library of pre-built sections, with guardrails that keep every page on brand, whoever’s publishing.
Rankings carried over: Hundreds of blog posts and landing pages moved to the new site with their search rankings intact.
99%
Faster Campaign Launches
$120k
Annual Cost Reduction
160%
Performance Boost
99%
Uptime
We didn’t patch the old site. We fixed the process behind it. The real problem wasn’t any single bug. It was that every piece of marketing work had to pass through engineering.
So we built the site around the marketing team as its main users. Every page type, section, and publishing step was designed so marketing could handle it alone. Fixing that dependency is what freed up the team’s time and the engineering budget.
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