Enterprise Statamic website redesign and development
How data.world achieved 99% faster launches and reclaimed $120k in dev budget
We transformed a bug-ridden website into an automated marketing platform, empowering the team to launch campaigns in hours instead of weeks and reallocate significant developer resources.
Background
data.world (acquired by ServiceNow) is a cloud-native SaaS that helps users discover, manage, and use data more effectively through a user-friendly interface and powerful tools.
Challenge
Website instability causing frequent errors and poor user experience
Manual deployment processes requiring developer intervention for all updates
High operational costs from inefficient workflows and resource allocation
Solution
We rebuilt the website using Statamic's best practices with automated deployments and intuitive content management, empowering non-technical teams.
Results
99% faster campaign launches
$120k in annual cost savings
160% faster site performance driving higher conversions
Full operational autonomy for the marketing team
Working with Lucky Media has been an absolute dream! Partnering closely with Lokman and his team, they’ve taken our website from ’broken’ to highly functional in just a matter of months.
Kaitlyn Crawford
Director of Product Marketing Management @ ServiceNowLet’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
Challenges
The existing website created significant business constraints that impacted growth and efficiency:
- Slow time-to-market: Manual deployment processes meant even simple content updates required developer involvement, creating 3-week delays for campaign launches that directly impacted revenue opportunities.
- Bad user experience: Frequent bugs and slow loading times created frustration for visitors, leading to high bounce rates and lost conversion opportunities.
- High operational costs: The marketing team’s heavy reliance on developers for simple content updates led to high operational costs, inefficient resource allocation, and significant productivity losses.
- Poor SEO and digital visibility: Underperformance in speed and technical SEO reduced search engine rankings, blocking organic growth and lead generation.
Our solution
To address these challenges, we partnered with data.world to execute a professional website transformation. Our strategy was centered on three key pillars:
Process automation
We engineered a fully automated deployment workflow, eliminating the need for manual intervention and empowering the data.world team to push updates to the live website with a single click. By strategically separating large assets like images into a different droplet, we dramatically reduced build times. This initiative saved countless hours of developer effort and slashed the deployment timeline from three days to under an hour.
Why this matters: Strategic automation streamlines critical workflows, cuts operational costs, and provides a significant competitive advantage by accelerating time-to-market for new features and campaigns.
Empowering marketing teams
We designed an intuitive Control Panel with modular building blocks, enabling non-technical teams to create, modify, and publish content without coding knowledge or developer support.
Why this matters for you: If your team relies on developers for routine content updates, a modular and user-friendly Control Panel delivers full control over your digital presence, boosting operational efficiency and significantly reducing dependency on technical staff.
Technical deep dive: We implemented modular building blocks, allowing the client to add, modify, or reorganize content effortlessly.
Performance optimization and SEO
Through advanced caching, asset optimization, and platform upgrades, we increased website speed by 160% while significantly improving SEO metrics and user experience.
Why this matters for you: A slow or poorly optimized website can drive users away and hurt your search engine rankings. Performance optimization ensures your site is fast, accessible, and ranks higher in search results, driving more traffic and engagement.
Technical deep dive: By upgrading to the latest Statamic version and optimizing assets, we made the website faster and improved its SEO rankings.
Content migration and testing
We carefully transferred hundreds of blog posts and critical content with perfect accuracy, preserving SEO value and ensuring business continuity.
Why this matters for you: When planning a website overhaul, a smooth content migration is critical to preserving your SEO rankings and ensuring a consistent user experience. Our expertise guarantees that no data is lost and your new site is ready for a flawless launch.
Technical deep dive: The migration included older blog posts inherited from WordPress.
Let’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
The results
99% Faster Campaign Launches: Strategic updates that previously took three days now go live in under an hour, giving data.world a powerful competitive advantage.
$120k Annual Cost Reduction: By eliminating developer dependencies for routine updates, the company reallocated six figures in engineering resources to strategic initiatives.
160% Performance Boost: The dramatically faster website improved user engagement, conversion rates, and search visibility, directly supporting revenue growth.
Complete Operational Autonomy: The team now executes content strategy and deployments independently, with full control over digital presence and campaign timing.
99%
Faster Campaign Launches
$120k
Annual Cost Reduction
160%
Performance Boost
99%
Uptime
Why it worked
The success came from addressing both technical debt and operational workflow. By replacing a fragile system with an automated, intuitive platform, we eliminated the bottlenecks that were constraining growth. The solution creates a strategic advantage through unprecedented speed and efficiency.
Let’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
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