Statamic website redesign and development
Client credits Lucky Media as a key factor in building a 7-figure business
MyBodyTutor's WordPress site was consuming their internal developer and going down frequently. We rebuilt it on Statamic. 3 years later, zero outages, full marketing autonomy, and Adam came back to build his second venture with us.
Background
MyBodyTutor provides personalized food and exercise plans, one-to-one coaching, and daily accountability to help people reach their health and fitness goals. Founded by Adam Gilbert, the business is built on a simple premise: most people fail not because of bad information, but because no one is holding them to it.
That model works. MyBodyTutor reached seven figures. In a public interview with Hampton, Adam named his website as one of three critical factors behind that success, alongside his coaching methodology and his accountability system. Lucky Media built that website.
Challenge
Internal developer consumed by plugin maintenance instead of product work
Site going down at least once a month with no warning
Marketing team unable to update content without developer involvement
Expensive hosting and maintenance for a platform that kept failing
Solution
A modern Statamic platform that runs itself, modular, secure, and built for a non-technical team to operate independently.
Results
80% reduction in hosting costs
50% improvement in loading speed
0 outages in 3 years since launch
Internal developer fully redeployed to product and app development
Marketing team manages all content updates independently
We had a great experience working with Lucky Media on our recent website redesign. The team was responsive and friendly, always available to answer any questions we had, and open to incorporating our design requests.
Adam Gilbert
CEO @ MyBodyTutor
Let’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
The challenge
MyBodyTutor had an internal developer. In theory, that resource should have been building product, improving the coaching platform, the client experience, the mobile app. In practice, he was keeping a fragile WordPress installation alive.
- Developer held hostage by maintenance: Plugin conflicts, dependency updates, and security patches consumed his week. Every hour spent firefighting the website was an hour not spent building the business.
- Monthly outages with no warning: The site went down at least once a month. For a premium coaching brand where the website is the primary conversion surface, unplanned downtime means lost clients with no way to measure how many.
- Marketing blocked at every turn: Content updates required developer involvement. Every change was a ticket. Every ticket competed with maintenance work that was already overwhelming one person.
- Costs that didn't match the output: Hosting and maintenance expenses were high for a platform that underperformed, went down regularly, and couldn't be updated without technical help.
Our solution
We delivered a complete platform transformation focused on autonomy and long-term stability.
Improved user experience
We redesigned the website using modern UI/UX best practices, visually sharp, intuitive, and fully responsive across all devices. We also built a custom filtering system for success stories, a promotional countdown timer, and a thumbnail-based video gallery optimized for performance.
Why this matters: A smoother experience keeps potential clients engaged and moves them toward conversion. For a premium service like MyBodyTutor, first impressions carry significant commercial weight.
Technical deep dive: We migrated from WordPress to Statamic and replaced jQuery and Bootstrap with Alpine.js and TailwindCSS, eliminating legacy overhead and cutting load times by 50%.
Modern technology stack
We migrated the site from WordPress to Statamic, reducing hosting costs by 80% and eliminating the ongoing maintenance burden that was consuming their internal developer.
Why this matters: Lower operational costs free up budget and people for work that actually moves the business forward. In MyBodyTutor's case, this wasn't just a line item saving, it was a full engineering resource redirected from maintenance to product development.
Technical deep dive: Statamic’s flat-file architecture eliminated the need for a database, significantly reducing hosting costs and removing the plugin dependency chain that caused monthly outages.
Enhanced security framework
We built on Statamic's Laravel foundation and layered Cloudflare on top for DDoS protection and performance. No plugin ecosystem. No rotating attack surface.
Why this matters: A platform that doesn't rely on third-party plugins to stay secure doesn't need someone watching it constantly. That's the architecture decision that made three years of zero outages possible.
Technical deep dive: Laravel's built-in security features combined with Cloudflare's edge network protect against SQL injection, DDoS attacks, and the class of vulnerabilities that plagued the previous WordPress installation.
Modular content system
We built the site around reusable content blocks that client's team can operate entirely without developer involvement. New page, updated promotion, reorganized layout, all done directly in the CMS.
Why this matters: When the marketing team controls the website, campaigns move at the speed of ideas, not the speed of the ticket queue. For three years, MyBodyTutor has managed every content update independently.
Technical deep dive: We used Statamic’s flexible content modeling to create reusable building blocks, giving MyBodyTutor's team full editorial control with zero technical knowledge required.
Performance optimization
We implemented a custom filtering system for success stories, making it easier for users to find relevant testimonials. Additionally, we added a countdown timer for promotions and a thumbnail-based video gallery to improve page performance and user engagement.
Why this matters: Engaging content and interactions are key to converting casual visitors into loyal customers. By integrating features that capture attention and encourage exploration, you significantly enhance the likelihood of customer retention and sales growth.
Let’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
The results
We didn't just fix a website. We gave MyBodyTutor back a full-time engineering resource and pointed it at revenue-generating work. When the new site launched, the client's internal developer ran out of website work to do. No outages to diagnose, no plugin conflicts to untangle, no content tickets to process. That developer is now building MyBodyTutor's web and mobile application, the product work that had been deferred for years because one person was fully consumed keeping WordPress alive.
Three years later, the 5-hour monthly retainer is used only as an insurance policy in case they may need our immediate support. The client returned to build his second venture, DoneDaily, with us.
80% hosting cost reduction: Statamic's flat-file architecture eliminated database dependencies and the expensive infrastructure required to support them.
50% faster load times: Modern frameworks and clean architecture cut loading times in half, improving both user experience and SEO performance.
0 outages in 3 years: Architectural security and a stable platform replaced the monthly firefighting that defined the WordPress era.
Full developer redeployment: The internal developer previously consumed by maintenance is now building MyBodyTutor's core product.
80%
Hosting cost reduction
50%
Faster load times
100%
content flexibility
99%
Uptime
Why it worked
We looked at what the website was actually costing MyBodyTutor, not just in hosting fees, but in developer time, marketing velocity, and the compounding opportunity cost of a team member spending his weeks on maintenance instead of product.
The right architecture makes a site invisible in the best possible way. It runs. Your team uses it. Your developer builds things that matter. You stop thinking about your website as a problem.
Let’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
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