Healthcare Statamic website development
Surgery clinic increases lead generation by 26%
We transformed an outdated website into a modern, modular platform that improved loading times by 75%, reduced maintenance costs, and delivered a 26% increase in qualified patient leads.
Background
Dr. Michel Gagner is one of the world’s most preeminent experts in minimally invasive weight-loss surgery. At his Montreal surgical center, Clinique Michel Gagner, his experienced team helps people suffering from severe chronic obesity.
Challenge
Outdated website failing to convert visitors into patients
Slow performance causing high bounce rates and lost opportunities
Limited lead generation tools missing potential patients
Maintenance-intensive platform requiring developer involvement
Solution
A modern Statamic v3 platform with modular design, multilingual patient questionnaire, and secure patient portals.
Results
26% increase in qualified lead generation
75% faster loading times, improving user engagement
200+ pages managed without developer assistance
Zero downtime, reliable patient access
We always get glowing feedback from companies who work with Lucky Media. Their professionalism, knowledge, and quick and clear communication truly sets them apart.
Jack McDade
Founder @ Statamic
Let’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
The challenge
The clinic's digital presence was directly impacting patient acquisition and operational efficiency:
- Revenue loss from poor conversions: The outdated website failed to effectively showcase the clinic's expertise, resulting in missed patient opportunities and reduced revenue potential.
- Performance barriers: Slow loading times and poor user experience were driving potential patients away before they could engage with the clinic's services.
- Lead generation limitations: The lack of effective capture tools meant valuable patient inquiries were being lost, requiring more expensive marketing to maintain patient volume.
- Operational inefficiency: Frequent website maintenance and developer dependencies were consuming resources that could be invested in patient care and practice growth.
Our solution
We delivered a digital platform designed for patient acquisition and engagement:
High-performance migration
We migrated the website from Statamic v2 to v3, replacing outdated technologies like jQuery with modern, lightweight libraries such as Alpine.js and TailwindCSS. This migration ensured a significant 75% reduction in loading times, leading to a smoother user experience.
Why this matters: Website speed is critical and slow loading times can lead to high bounce rates and lost opportunities. A fast website not only enhances user satisfaction but also positively impacts search engine rankings, enabling you to attract more potential patients and drive conversions.
Technical deep dive: The migration to Statamic v3 and the use of modern libraries improved website loading times by 75%, ensuring a faster and smoother user experience.
Modular Content System
We created a fully modular website, allowing the clinic to easily add, modify, or reorganize content without developer assistance. This flexibility enabled the clinic to develop over 200 unique pages and subpages.
Why this matters: A modular design allows for greater agility in managing website content and adapting to changing business needs. When you efficiently update your information and offerings, you maintain relevance in a competitive market and improve your ability to serve patients effectively.
Technical deep dive: Using Statamic’s building blocks, we enabled the clinic to create over 200 unique pages and subpages, reducing maintenance costs and ensuring updates no longer broke the site. (blog post coming soon)
Multilingual lead capture
We developed a customizable, multilingual questionnaire with a BMI calculator, conditional questions, and input validations to capture and qualify leads effectively.
Why this matters: A well-designed lead capture tool is essential for converting visitors into patients. By making the questionnaire accessible in multiple languages and highly user-friendly, you can broaden your reach and cater to a diverse clientele, ultimately driving patient growth.
Technical deep dive: The questionnaire integrated with a third-party CRM and supported PDF exports, streamlining lead management and follow-ups. (blog post coming soon)
Password-protected patient portal
We implemented password-protected pages for current patients, providing them with exclusive content and resources.
Why this matters: Providing personalized content through secure pages fosters stronger patient relationships and encourages ongoing engagement. When patients feel valued and supported, it enhances their loyalty and satisfaction with your services.
Technical deep dive: The clinic could easily modify access codes and update content, ensuring a personalized experience for patients. Password-protected pages are managed with Statamic.
Let’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
The results
The transformation delivered immediate improvements in patient acquisition and operational efficiency:
- 26% Lead generation increase: The optimized platform and intelligent questionnaire captured more qualified patient inquiries, directly supporting practice growth.
- 75% Performance improvement: Faster loading times reduced bounce rates and improved user engagement, increasing the time visitors spent exploring services.
- 100% Content control: The modular system eliminated developer dependencies for routine updates, reducing maintenance costs and improving marketing agility.
- Perfect Reliability: The platform maintained 99% uptime, ensuring continuous patient access and lead capture without interruption.
26%
Lead generation increase
75%
Performance improvement
100%
Content control
99%
Uptime
Why it worked
The success came from treating the website as a patient acquisition engine rather than just a digital brochure. By optimizing for both user experience and conversion efficiency, we transformed the clinic's online presence from a cost center into a revenue driver. The solution delivered immediate lead generation improvements while establishing a scalable foundation for continued practice growth.
Let’s chat
We partner with a limited number of brands each quarter to ensure senior-level attention on every project.
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