Dr. Michel Gagner is one of the world’s leading experts in minimally invasive weight-loss surgery, but his clinic’s website wasn’t showing it. We rebuilt it with a smart patient questionnaire and pages the team can manage on its own, and qualified leads grew 26%.
At his Montreal surgical center, Dr. Gagner’s team helps people living with severe obesity. For many of them, the website is where that journey begins, and it wasn’t doing its job.
A website that undersold world-class expertise
The site looked dated and didn’t communicate the clinic’s reputation or experience. Visitors who should have become patients were leaving without getting in touch.
Slow to load, hard to update
Pages loaded slowly, so many visitors left before the site even appeared. Behind the scenes, routine updates needed a developer and often caused problems, which made the site expensive to maintain.
No good way to capture interest
The site had no effective way for potential patients to share their details or check whether surgery might be right for them. Inquiries were lost, and the clinic had to spend more on marketing to keep patient numbers up.
The clinic’s website now presents its expertise properly and turns more visitors into real patient inquiries.
26% more qualified leads: The new site and questionnaire bring in more inquiries from people who are a good fit for the clinic’s services.
75% faster loading: Pages load in a quarter of the time, so more visitors stay and explore.
200+ pages, no developer needed: The team adds, edits, and rearranges content from a library of ready-made sections, without breaking the site.
A questionnaire that qualifies leads: Potential patients complete a questionnaire in multiple languages, with a built-in BMI calculator and questions that adapt to their answers. Every submission goes straight into the clinic’s CRM.
Private resources for current patients: Patients get access to password-protected pages, and the team updates the content and access codes itself.
26%
Lead generation increase
75%
Performance improvement
100%
Content control
99%
Uptime
We treated the website as the start of the patient journey, not a digital brochure. For someone considering weight-loss surgery, the site is often their first real contact with the clinic.
So we built every part around that journey: learning about the clinic, checking whether surgery might be right for them, and getting in touch. A faster site, a smarter questionnaire, and a team that can update content on its own all serve the same goal: more of the right people taking the next step.
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