How we helped Clinique Michel Gagner improve performance, strengthen patient relationships, and cement itself as a Canadian leader in weight-loss surgery.
Clinique Michel Gagner’s expertise and professionalism were not apparent from the business’s website. The site performed poorly, and prospective and current patients were not happy with the digital experience.
We built a high-performing, fully optimized, customizable, and modular website to increase organic traffic. It incorporated a clear page hierarchy and password-protected patient pages packed with new information. We also created a customizable multilingual questionnaire for prospective patients.
The game plan
Dr. Michel Gagner is one of the world’s most preeminent experts in minimally invasive weight-loss surgery. At his Montreal surgical center, Clinique Michel Gagner, his experienced team helps people suffering from severe chronic obesity.
Pages and subpages
increase in lead generation
improvement of loading time
The client was able to produce more than 200 unique pages and subpages without hiring a developer to make changes, using the building blocks we created. Website maintenance costs were greatly reduced and regular updates no longer broke the website.
The multilingual (English and French) questionnaire, which included a BMI calculator, was a great conversion funnel for prospective patients. We built in conditional questions and custom field validations, and the data was submitted to a third-party CRM.
We achieved an 80% improvement in website loading time by migrating from Statamic v2 to the more optimized v3 and replacing jQuery with modern and small libraries like Alpine.js.
Because Statamic is built on Laravel, widely regarded as the most secure and well-maintained PHP framework today. After 6 months, the website has experienced zero downtime.
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With another agency working on the UI/UX design, our task was to make sure that the performance was top-notch. The most complex part was to conduct a fully customizable multilingual questionnaire with a couple of specific requirements.
We organized the supplied design into different building blocks, making it possible for the client to reorganize the entire website with ease. As simple as playing with LEGO bricks, the team at Clinique Michel Gagner could add, modify, reorganize, or remove sections of the website as they pleased and create new pages in the future.
The Statamic control panel (CP) provides a seamless experience, letting you toggle certain functionalities on or off for each of the website’s building blocks. We set some required fields so staff wouldn’t accidentally forget to complete them. And we enforced validation of specific fields depending on the data of other fields, offering them multiple variations of the same building block.
You might be thinking that a change of technology will not solve your website issues. Maybe you’re right. Maybe not! Let’s talk about it.BOOK A CALL
Our most challenging task was to create a prospective patient questionnaire that would support lead generation. It had the following requirements:
The website was built on Statamic v2, and we helped migrate it to v3. We successfully exported the news posts and the form submissions. Find out more about how we make migrations happen here.
Besides the website’s public pages, the client wanted some pages, with additional content specifically designed for patients, to be accessible through a modifiable alphanumeric code. They could then give out the code to relevant patients and change it as required, as well as easily modify page content or add new pages.