Statamic website upgrade example
Tech company boosts revenue 33% with modern e-commerce platform
By consolidating three separate sites into a single Statamic v4 platform with strategic upselling, we streamlined content management and significantly increased average order value.
Background
Chillidog Software is a software provider with a portfolio of digital products catering to businesses across various industries. Their products include task management tools and digital solutions designed to optimize efficiency and productivity in modern working environments.
Challenge
Fragmented content management across three separate websites
Outdated design failing to effectively showcase products
Limited checkout functionality missing revenue opportunities
Technical constraints hindering performance and growth
Solution
A unified Statamic v4 platform with Simple Commerce v5 integration, featuring centralized content management and strategic upselling capabilities.
Results
33% revenue growth through optimized checkout and bundling
100% unified content management platform
20% hosting cost reduction
100% Google Lighthouse performance scores
Lucky Media is an outstanding group to collaborate with. They’re trustworthy, reliable, and passionate about their work. I’d highly recommend them for any organization seeking value and, most importantly, results.
Gregory Barchard
Owner @ Chillidog Software
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The challenge
The disconnected digital presence was creating tangible business limitations:
- Revenue Constraints: The lack of upselling and bundling features during checkout was leaving money on the table and limiting average transaction values.
- Operational Inefficiency: Managing three separate websites for blog, documentation, and main content consumed excessive resources and created workflow bottlenecks.
- Conversion Barriers: Outdated design and complex user journeys were failing to showcase products, reducing conversion rates and customer acquisition effectively.
- Growth Limitations: Technical debt from older platform versions prevented rapid iteration and feature development, constraining business adaptability.
Our solution
We delivered a platform transformation focused on revenue optimization and operational efficiency:
Centralized content management
We simplified Chillidog Software’s content management by merging their blog, help documentation, and main website into a single platform. It eliminated the need to manage multiple sites, reducing maintenance time and costs.
Why this matters: If your team spends too much time updating separate sites with duplicate or similar content, centralizing content can simplify workflows, reduce costs, and improve efficiency.
Technical deep dive: Using Statamic v4, we unified three sites into one, reducing maintenance and enhancing efficiency.
Modern design and user experience
We redesigned the website with a clean, modern aesthetic and intuitive navigation to create a seamless user journey that effectively showcases products. This approach enhances the overall user experience, encouraging visitors to explore more and engage with the site’s content.
Why this matters: A modern design and intuitive navigation can significantly improve user engagement and satisfaction, leading to better conversion rates.
Technical deep dive: We implemented modular design principles, allowing Chillidog Software to easily customize and update its website like playing with LEGO bricks. (blog post coming soon)
Revenue-optimized checkout
We upgraded to Simple Commerce v5, creating a sleek checkout process with smart upselling and bundling features to increase revenue, while improving the overall user experience and reducing cart abandonment.
Why this matters: A simplified checkout with upselling can boost conversions and average order value, enhancing revenue potential.
Scalable architecture
We upgraded to Statamic v4, implementing the latest features and security enhancements to ensure optimal performance and protect against emerging threats. This upgrade also provides a scalable platform capable of supporting future growth and evolving business needs.
Why this matters: Upgrading to the latest technology provides a robust foundation, improving performance and security, and supporting long-term scalability.
Technical deep dive: The upgrade to Statamic v4 included security patches and optimizations, providing a secure and scalable platform.
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The results
The new website delivered significant benefits for Chillidog Software:
- 33% Revenue Growth: Strategic upselling and bundling features during checkout significantly increased average order value and overall sales.
- 20% Hosting Cost Reduction: We also significantly reduced ongoing operational expenses by eliminating redundant websites.
- 100% operational consolidation: Merging three separate websites into one platform eliminated redundant work and streamlined content management processes.
- Perfect Performance Metrics: The platform achieved 100% Google Lighthouse scores, ensuring optimal user experience and search visibility.
33%
Revenue growth
20%
Hosting cost reduction
100%
Operational consolidation
100
Google Lighthouse scores
Why it worked
The success came from addressing both revenue opportunities and operational inefficiencies simultaneously. By unifying the digital presence and introducing strategic commerce features, we transformed the platform from a maintenance burden into a revenue driver. The solution delivered immediate financial returns while establishing a scalable foundation for continued growth.
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