Chillidog Software was running its main site, blog, and help docs as three separate websites, with a checkout that couldn’t upsell. We brought everything together on one platform, added bundles and upsells at checkout, and revenue grew 33%.
Lucky Media is an outstanding group to collaborate with. They’re trustworthy, reliable, and passionate about their work. I’d highly recommend them for any organization seeking value and, most importantly, results.
Gregory Barchard
Owner @ Chillidog SoftwareChillidog Software builds tools that help businesses work more efficiently. Its own website setup was anything but efficient.
Three websites to keep up
The main website, the blog, and the help documentation each lived on a separate site. The team had to update and maintain all three, often with overlapping content. All three were also running on an older platform version, which made new features slow to build.
A checkout that left money on the table
The checkout had no way to suggest bundles or add-ons. Every customer bought exactly what they came for and nothing more, which kept order values low.
A design that undersold the products
The site looked dated, and navigating it was harder than it should have been. It wasn’t showing Chillidog’s products at their best, so fewer visitors became customers.
Chillidog Software now runs one modern website that’s easier to manage and earns more from every visitor.
33% revenue growth: Bundles and upsells at checkout increased average order value and overall sales.
One website instead of three: The main site, blog, and help docs now live in one place, with one set of updates and no duplicated work.
20% lower hosting costs: Retiring the extra sites cut ongoing running costs.
Top performance scores: The new site scores 100 on Google Lighthouse, so it loads quickly and is easy for search engines to find.
Pages built like LEGO: The team updates and customizes pages from a library of ready-made sections, with no developer needed.
33%
Revenue growth
20%
Hosting cost reduction
100%
Operational consolidation
100
Google Lighthouse scores
We didn’t treat this as a redesign or a maintenance problem. We treated it as a revenue opportunity. Three separate sites were costing time, and a basic checkout was costing sales.
So we fixed both together. Bringing everything into one place made the site easier to run, and a smarter checkout made it earn more. The website went from being something the team had to maintain to something that actively grows the business.
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