A capital city with millions of visitors a year was losing bookings to clunky systems and running its tourism operation by hand. We built a mobile app for visitors and a management platform for city officials, and bookings grew 25% in the first quarter.
The city had the reputation and the visitor numbers. The systems behind them were built for a different era, and that gap was costing real revenue.
Client details are anonymized at their request.
Bookings lost along the way
Finding a tour, booking it, and paying for it happened in separate systems. The booking system also had no modern payment options. Visitors dropped off at every step, and the city couldn’t see where or why.
Running a city’s tourism by hand
Tour management, guide verification, and visitor feedback were all handled manually. The more the city grew, the more admin work it created, which left little time for new partnerships or improving the visitor experience.
A local economy tourists couldn’t find
Restaurants, cultural venues, and independent operators had no direct way to reach visitors. Most tourist spending went to a small group of established businesses, while the rest of the city missed out.
Within the first quarter after launch, the city had more bookings, less admin, and a much wider share of businesses benefiting from tourism.
25% more bookings and app revenue: With finding, booking, and paying in one app, far more visitors now complete a booking.
Half the admin workload: Tour management, guide verification, and feedback now run automatically, freeing the team to focus on strategy.
200+ local businesses in 90 days: Restaurants, venues, and independent operators can now list directly in the app, giving them their first direct channel to visitors.
10% fewer complaints: With one smooth experience from discovery to checkout, the most common sources of visitor frustration are gone.
Every way visitors want to pay: Visitors can pay by card, PayPal, Apple Pay, or Google Pay. Checkout keeps working even if one payment provider goes down.
A live view of what’s working: Officials see ratings, bookings, and revenue by tour and operator, so they know what to promote and what needs improving.
25%
Revenue Growth
50%
Operational Cost Reduction
200+
Local businesses
10%
Reduction of negative feedback
The old setup treated bookings, city operations, and local businesses as three separate problems. We treated them as one.
A visitor who can find, book, and pay in one place spends more and complains less. Officials who can see what’s working can improve faster. Local businesses with a direct line to visitors spread the benefit of every trip across the city. Each part of the platform was built to strengthen the others, and that’s why the results came together so quickly.
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