Explore how Lucky Media's innovative iOS and Android mobile app transformed urban tourism in a capital city, boosting user interaction and ramping up tour bookings.
The Challenge
Our client, an active metropolitan hub, aimed to elevate the traveler’s experience by delivering a feature rich mobile app. The challenge was to create an easy-to-use app, allowing tourists to sign up, search, and pay for tours, enroll for events, and tap into vital city info. Moreover, the client wanted an admin panel to keep an eye on the mobile app, check on tour leaders, and take care of feedback from travelers.
The Solution
Lucky Media proposed a dual-platform solution: a mobile app for tourists and a web application for administrators, tour guides, and business owners. The mobile app works on Android and iOS and has all kinds of tools for booking tours, paying for things, and learning about the city. The web app is like a control center for making sure the mobile app works right, verifying tour guides, and addressing customer reviews.
The Gameplan
Our gameplan was to use the latest tech, like React Native for the mobile app and Laravel for the backend admin panel. We focused to make sure the app was simple to use and looked good, so people could find their way around without any trouble. We also integrated various payment options and made sure the app works offline for viewing simple data.
We're working with city officials from a capital city. We can't say which city because of privacy rules. We've been working together to make traveling in their city better and to help the city run more smoothly.
60%
higher user registrations
45%
higher tour reservations
30%
reduced administrative workload
20%
improvement of service quality
The mobile application and web admin panel have been a huge success since their launch. In just three months, way more people signed up to use the app than the city thought, and even more people booked tours. The web app made things a lot easier for the city, cutting down the work they had to do by 30%. Plus, being able to look at traveler reviews helped make tour guides do a better job, improving by 20%, just like the city wanted.
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It took us 12 months to build and test the app with users, using React Native and Laravel. It turned out well, with many more people using the app than we thought in the first three months and more tour bookings. The web app made day-to-day work easy for city workers and helped improve the tour quality.
For the mobile app, we chose React Native, a popular native framework. It allowed us to create a high-performance app for both Android and iOS with a single codebase, making development faster and maintenance easier.
For the backend admin panel, we used Laravel, a robust PHP framework known for its clean code and flexibility. Laravel's features helped us build a professional and secure admin panel for handling complex tasks.
Laravel also acted as an API for the mobile app, ensuring smooth data exchange. Changes made in the admin panel are instantly reflected in the mobile app, ensuring data consistency and a seamless user experience.
Designing the mobile app was more than a process; it was a journey to create an inclusive, user-friendly, and visually appealing experience for everyone visiting the city. We designed a clean, easy-to-navigate interface with clear categories and a search function. We used vibrant colors and high-quality images to reflect the city's style.
The whole process, from signing up to paying for stuff, was smooth and simple.
We aimed to make the app feel like a friend showing you around the city and making your trip better.
We added different ways to pay in the app so people could choose what they like best. They could use their regular credit cards or PayPal. For those who like to pay with their phones, we included Apple Pay and Google Pay.
Integrating these well-known payment platforms also helps ward off security concerns, as they come with built-in protections to shield users’ financial data. Each transaction is encrypted, ensuring that users' personal and payment information is kept secure. As a result, travelers can book their next adventure with the peace of mind that their details are safe, and their payments are processed reliably.
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The app also helped the local stores and the city's culture by giving them a place to shine. We made special spots in the app for them to show off what they have, from tasty food to car rentals. Each store had a profile page to describe its business, add images, or talk about what's special about it. This made tourists more interested and helped store owners get noticed.
The app also listed city events, making it easy for tourists to find fun stuff to do and learn about the city's culture. By including these things in the app, we made sure tourists could easily find everything they might want to do or need in the city.
In the realm of digital tourism, the presentation of tours can make or break the user experience. Understanding this, we took a fresh, engaging approach to displaying tours on the mobile app.
We made sure each tour looked exciting and made people want to learn more. We showed ratings so people could see how others liked the tour.
The reservation button was designed to be easily noticeable, making people want to click it and book the tour. This way of showing tours gave people all the info they needed quickly and made booking a breeze, making the whole experience better.
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